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Brazil
Brazil is a flagship market for the Casino Group, which has been present in the country since 1999 through its acquisition of Companhia Brasileira de Distribuçao (CBD).
The country's number-two grocery retailer and a long-time force in the market, CBD has a wide-ranging portfolio of banners in multiple formats, designed to meet the needs of a population of exceptional social and cultural diversity.
Adhering to a policy of steady, targeted expansion, CBD is currently generating strong growth in sales driven by all of its banners, food and non-food alike.
Hypermarkets
CBD is present in the hypermarket format through its Extra stores, which offer a wide variety of food and non-food products at competitive prices. The banner stands apart from its competitors in the quality of its customer reception and its retail environment, which is both modern and friendly.
Supermarkets and convenience stores
Pão de Açucar, a supermarket chain with a particularly dense network of stores (145 stores), stocks a wide array of high-quality products while also providing a range of services.
The CompreBem and Sendas chain of supermarkets, also extensive in scope (157 CompreBem stores and 68 Sendas stores), offers products at discount prices targeted to families with limited incomes, and boasts a particularly wide selection of food items.
Two new formats were introduced in 2007: Extra Perto is an urban supermarket chain with a comprehensive product line and an emphasis on fresh foods (bakery, meats, etc.), while Extra Facil offers a "neighbourhood grocery" concept, quick and convenient for stops between home and work.
Cash & carry
Assai, acquired by Casino in 2007, is a cash-and-carry grocery banner designed for trade professionals (retailers, wholesalers, restaurants, etc.) as well as individuals who wish to purchase in large quantities. With the Group’s backing, Assai expanded at a vigorous pace in 2009 and has now a total of 40 locations.
Non-food
Extra Eletro, a widely-recognised banner with a reputation for friendly, quality customer service, specialises in electronics, furniture and accessories.
Ponto Frio is the second-largest chain of electronics and home-appliance stores. It is a banner intended for household equipments, which offers a wide assortment of products of household electrical appliances and furniture.
E-commerce
CBD has a presence in Web retailing with two sites, www.paodeacucar.br and www.extra.com.br, devoted to food and non-food products respectively.
Specialising in books, CDs, DVDs and electronics, extra.com.br is gradually expanding its offering to other areas, including textiles, household appliances, toys, automotive equipment, etc.
