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Casino is awarded the 2009 Grand Prix Top Com
9 October 2009
The “2009 Grand Prix Top Com” was awarded on Thursday October 8th to the Casino group for its whole commercial and institutional communication, with the congratulations of the jury.
To compete to the 2009 Grand Prix Top Com of the Best Global Advertising Campaign, the Casino group and the DDB agency presented all the supports of commercial and institutional communication of the Group:• The 2008 TV spot of the institutional communication
• The 2008 and 2009 institutional print media ad campaigns
• The 2008 commercial TV spots
• « La prochaine fois, c’est chez moi », the short program broadcasted in 2009
• The radio spots aired on the radio in 2009
About a hundred of advertisers were candidate in this category, where 12 finalists have been selected.
The jury also awarded Casino with the “Prix Top Com de l’Expression” which rewards the best oral presentation made to the jury.
With the Prix Effie Prize and the Grand Prix Stratégies, the Grand Prix Top Com is one of the 3 main awards in the communication and advertising world.
