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Casino sponsors «Ça c’est une idée »("That’s an idea"), a short program broadcasted on RTL radio

15 February 2010

Since February 1st, a short radio program named «Ça c’est une idée »("That’s an idea") and sponsored by Casino is broadcasted on RTL, France’s 1st radio.

It is a daily appointment of one minute, at about 9:05 am (during the morning news and just before the program called « Laissez-vous tenter » ("Be tempted"), presented as short scenes where 4 friends (Aline, Sophie, Brigitte and Agnès, recurring characters) meet regularly to share ideas, give advice and exchange on subjects of consumption, sustainable development...

With this short program, Casino wishes to strengthen its link with the consumers by giving meaning to their act of purchase and by helping them to improve their everyday life.

Every day, from Monday to Friday, during 48 weeks (from February 1st till December 31st, 2010), a new theme will be approached.

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