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Colombia
Represented by its local Exito subsidiary, the Casino Group has operated in the Colombian market since 1999 and in just a few years has become the nation's top food retailer.
Thanks to its multiformat network of retail outlets, including hypermarkets, supermarkets, convenience and discount stores, the Group can meet the various needs of every type of consumer across the country.
As the second-largest country in Latin America, with 43 million inhabitants, nearly 75% of whom live in urban areas, and an annual growth rate of more than 5%, Colombia is a decidedly booming market. With its 2007 acquisition of Carulla, the Group has been able to cement its lead in the market, enjoying a 38% share and the number-one position in every format.
Institutional website: www.almacenesexito.com
Hypermarkets
A chain of hypermarkets that enjoys strong recognition in Colombia, Exito operates in 21 cities with 89 stores. Each location offers a variety of own-brand products at discount prices, coupled with a range of customer services (consumer loans, loyalty cards, etc.).
Supermarkets
Carulla operates primarily in central Colombia. These supermarkets target middle- and high-income shoppers with high-quality products and an emphasis on service.
The banner spotlights its convenient locations, product presentation and its fresh foods offering. Carulla has its own meat processing facility, bakery and prepared-meals service, as well as a network of cafeterias attached to its stores.
Convenience stores
Bodega Surtimax is a budget-priced convenience store banner concentrated primarily in south Bogota. Surtimax’s private label is at the heart of the banner’s offer.
Non-food
Homemart is a specialty retailer devoted to household accessories and items for home repair.
