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  3. History
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  5. Creation of the "Bonhomme Casino" (Casino Man)

Creation of the "Bonhomme Casino" (Casino Man)

by the famous poster artist Adolphe Jean-Marie Moron, better known as A.M. Cassandre. It gives a stylised depiction of a grocery store manager holding a set of scales in one hand and a globe of the Earth in the other.
Used to publicise both the brand and its products, this perfect symbol of local convenience displays the motto "I am everywhere, I sell everything."



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