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  2. Sustainable development
  3. Our commitments
  4. Nutrition: a critical challenge

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Nutrition: a critical challenge

The rapid rise in obesity and excess weight now poses a genuine public health challenge throughout the developed world.
In the face of this challenge, the Group embarked on an ambitious campaign in 2005 to encourage good dietary practices among our employees and customers alike.




The Casino Group’s code of commitment to nutritional progress
In 2008, Casino became the first retailer to sign a voluntary code of commitment to nutritional progress, endorsed by France’s National Nutritional Health Programme (PNNS) and centred on five major objectives:

1. Enhance the nutritional quality of Casino products currently sold in stores
To improve the nutritional quality of its food products, Casino is reducing their salt, sugar and fat content. More than 900 recipes have already been optimised.
In December 2010, the Group introduced "Casino Bien pour Vous !" : helping everyone to become healthy and fit. With an array of 70 food and non-food products, this range focuses on fitness and wellness. 

"Casino Bien pour Vous!" : helping everyone to become healthy and fit

Besides, in 2010, the Group pledged to eliminate palm oil from its private label products by 3 years. A vegetable fat, palm oil may pose a health risk when consumed in large quantities. To honour that pledge, 204 products guaranteed palm oil-free have been introduced at the end of 2010.

> "Groupe Casino undertakes to discontinue the use of palm oil in its own brand products" (press release)
> "Casino launches its own gluten-free food range" (article)


2. Enhance the nutritional quality of new products

We continued to work with suppliers in 2009 to enhance the nutritional profile of new products. Since 2007, criteria on nutritional quality have played a primary role in our evaluation of tenders from potential producers for the Group.

Besides, new specifications impose stricter nutritional standards for all products in the development phase. Adapted to children’s needs, the recipes teach them the importance of a healthy, varied diet.
These nutritional standards were also adapted to the Casino Famili range for very young children, in cooperation with an independent committee of infant nutrition experts.

3. Emphasise fruits and vegetables at our retail outlets

To encourage customers to eat more fruit and vegetables, Casino is focusing on choice, with more varieties of fresh produce, as well as regional products, natural foods and even once-common vegetables that today are rarely consumed.
Most hypermarkets and supermarkets feature new, more attractive fruit and vegetable stands with a spray system to maintain freshness.

4. Help make fruits and vegetables more affordable

Our aim is to provide shoppers, at all times and in every supermarket and hypermarket, with a selection of 10 fruits and vegetables that cost less than one euro. This range of items, clearly marked in our stores, is changed on a weekly basis.

5. Inform consumers about available services we provide to help them improve their daily diet

To help consumers maintain a balanced diet, Casino has developed a nutritional labelling system that provides clear, easy-to-use information.
At year-end 2010, the labels were already displayed on more than 1,100 Casino products.

 

Through its balanced nutrition guide and the new nutrition section on the produits-casino.fr website, Casino offers straightforward advice for healthy eating habits and a varied diet. For
several years, the Group has organised in-store campaigns to raise customer awareness of the importance of eating right every day.

In addition to providing information, the Group has also developed new services to change the way customers eat throw the website "Casino Bien pour ous !"/

Website "Casino Bien pour Vous !" : the advice of experts 
> Nutrition page of the Casino products website
> Casino’s nutritional coaching


Creation of a Scientific Committee on Nutrition and Health
It was established in March 2010 to map out Group policies and priorities on nutrional topics, it includes recognised scientific experts.
Significant steps have been taken to enhance the nutrition qualtiy of the Group’s food offerings.

Our foodservice division commitment on behalf of nutrition
Since 2000, Casino cafeterias have been offering a guarantee of nutritionally balanced meals with our "Good Food Manifesto".

Since 2008, the menus at our Villa Plancha restaurants and for our Saveurs d’Evénements prepared meals service have included a nutritional index designed to inform our customers. Similarly, nutritional values have been calculated for all of the sandwiches in our line of prepackaged, self-serve food items, and an exhaustive nutritional label has been added that lists ingredients, allergens, and nutritional content.

The Saveurs d’Evénements website also includes a nutrition section that identifies the nutritional value, ingredients and allergens in each product served.

> Saveurs d’Evénements website’s nutrition page
> R2C page on nutrition

Zoom on Colombia
The Éxito Foundation has channelled food aid totalling more than 2.6 milions euros to 25,574 children and 901 pregnant women or young mothers.

Zoom on Brazil
Brazil’s Taeq line of products, introduced uin 2006 by GPA, now extends to over 1,000 oferings in the areas of nutrition, sport and wellness. Its spectacular growth (by 50% annually) shows that Taeq is effectively meeting the needs of a market it is helping to create.

Taeq and the "green cycle" : to encourage customers
 to return paper and cardboard packaging



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