Our Banners
Its various banners provide the Casino Group with a presence in every grocery retail format in the French market, as well as a leading role in non-food e-commerce. Each banner's positioning is specially tailored to precisely defined consumer needs. The preponderance of convenience and discount formats reflects emerging consumption trends and new consumer constraints.
Hypermarkets
Géant Casino
Casino Géant - a hypermarket on a human scale - differs significantly from its rival banners in five ways:
- the predominance of own-brand products,
- the breadth and visibility of its fresh food offerings,
- the creation of an attractive, dramatic sales environment,
- the pertinence of its non-food offerings (textiles, decor, lifestyle, electronics, etc.),
- the transformation of the surrounding shopping centres into modern, welcoming, friendly spaces.
Web Site : http://www.geantcasino.fr
Convenience stores
Casino supermarkets
This widely recognised banner owes its success to being closely aligned with consumers' expectations regarding freshness, quality and convenience, all at a good price.
As the focus of ongoing expansion, with 17 new store openings in 2008, the banner now extends to X supermarkets located throughout France.
Web Site : http://www.supercasino.fr
Monoprix
The leading grocery retailer in urban centres, boasting a highly differentiated market position characterised by quality and a diversified, inventive product line, Monoprix addresses the needs of an active urban clientele.
The banner also covers a number of innovative concept stores, including Monop’ (a neighbourhood convenience store with extended hours) and Beauty Monop’ (health and beauty products).
The Monoprix network, also in the process of expansion, totals X stores, including X Monoprix Citymarché locations.
Web Site: http://www.monoprix.fr
Franprix
Franprix is a network of supermarkets located in city centres that offer a mix of national brands and Leader Price products providing a guarantee of discount pricing.
From its long-standing base in Paris, the Franprix banner is expanding to other major French cities and now numbers X stores. The banner’s growth accelerated rapidly in 2008 (67 openings), with plans to open 1,000 new stores in the medium term.
Web Site: http://www.franprix.fr
Petit Casino, Spar, Vival
These banners - all household names among convenience retail outlets, with an especially dense network of over 6,000 stores - are located both in cities and rural areas, where they are greatly appreciated by local residents.
With these chains, the Casino Group holds a solid market lead among retail formats of less than 400 sq.m.
Web Site: http://www.casino-proximite.fr
Naturalia
Naturalia, a leading retailer of organic products, joined the Casino Group in late 2008.
Web Site: http://www.naturalia.fr
Discount stores
Leader Price
The Casino Group foresaw several years ago that discount retailing would emerge as a major force, and has made Leader Price its standard-bearer in the market. The banner's offering, which consists entirely of own-brand products and extends to 3,500 items, is among the largest and most competitive in the industry.
With a fast-expanding network of X stores, the banner intends to open 1,000 additional locations within the next five years.
Web Site: http://www.leader-price.fr
E-commerce
Cdiscount.com
The undisputed leader among France's non-food Web retailers, Cdiscount receives 800,000 visitors each day and boasts 1 million registered users.
Its exceptionally competitive offering spans more than a dozen departments - including music, DVDs, games, books, electronics, household appliances, clothing, furniture/décor and home repair - and is regularly expanding into new product lines, such as wine, luggage and toys.
Web Site: http://www.cdiscount.com
