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Uruguay
The Casino Group has been active in the Uruguayan market since 1998. Its local subsidiary, Disco, is the country's top mass retailer, with a multiformat network comprised of three banners: Disco, Devoto and Géant.
Products bearing the Leader Price label, positioned in the low-price segment and highly popular among local consumers, are sold in each of the network's 52 stores.
Originally a chain of family supermarkets, Disco enjoys strong recognition throughout the country and focuses on competitive pricing. Disco stores are conveniently located and much appreciated by consumers.
These two key strengths are reflected in Disco’s signature: “Ever closer at better prices”.
Rounding out this network, the Devoto chain features large, modern stores with a substantial non-food offering and a focus on product quality combined with customer services.
With its signature “Price and quality. Always”, Devoto clearly states its strong positioning focused on affordability but also on product quality and customer service.
Backed by the Casino Group’s know-how, Disco opened Uruguay’s first—and still its only—hypermarket in 1999, under the Géant banner. Located in the Montevideo region, this 11,000-sq.m store offers an extensive selection at prices unmatched in the local market.
