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Venezuela
The Casino Group has been active in the Venezuelan market since 2000 through its majority stake in Cativen SA. The long-time leader in the supermarket format with its Cada stores, Cativen has generated new growth momentum with the Group by deploying a multiformat strategy.
With its launch of the Exito banner, Cativen now leads the country's hypermarket segment - a new format on Venezuela's retail landscape. Today, Cativen operates an integrated network of hypermarkets and supermarkets.
Cada, a leading supermarket banner, represents a benchmark in convenience retailing. Designed to facilitate day-to-day life, Cada stores offer a simple, convenient layout with quality products that are competitively priced and that enjoy an exceptionally high level of customer loyalty.
In a market that is geographically close to Colombia, the Casino Group naturally chose the Exito banner, Colombia’s market leader, as its vehicle for introducing the hypermarket format to Venezuela in 2001.
Offering highly competitive pricing, a diverse product line and an exhaustive selection of food products and household appliances, the modern, convenient Exito chain responds to the needs of urban families.
