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Vietnam
An economic dynamo thanks to its large, young population, Vietnam is one of the most promising markets in Southeast Asia.
The Casino Group has been present in the country since 1998 through its wholly-owned Big C subsidiary, an early pioneer of the hypermarket format in this high-potential region.
Big C is the undisputed market leader and trailblazer, both as a result of its growth pattern and its actions to benefit the social and economic environment.
As the sole - and consequently the dominant - company in the hypermarket format, Big C operates within Vietnam’s fast-evolving, highly dispersed retail market.
The Big C network currently includes nine hypermarkets associated with shopping centres, and plans to open 5 stores per year by 2012. These stores are unique in that they are operated as joint ventures with local partners.
With a reputation for offering quality products at low prices, the Big C banner helps household shoppers manage their grocery budget at a time of high inflation in the Vietnamese economy.
Beyond this commitment to extending its customers’ purchasing power, Big C enjoys an excellent brand image among consumers. Its traditional French baguette has become an especially popular item: at the store in Hai Phong, baguette loaves have sold at the rate of one every four seconds!
