Hypermarket Géant Casino is on a strong growth trajectory after several seasons of assertive price positioning and significant efforts to differentiate and modernise its offering. This is why Géant Casino has to constantly innovate, demonstrate boldness and surprise its customers.
Investing in price cuts is a major focus. With the launch of the “Sale Price” program in both the food and non-food segments, Géant Casino is putting the fun back in shopping with broadly affordable products that make it “OK to indulge”.
In the non-food segment, Géant Casino is reinventing its line-up and appealing to shoppers with clearly legible, low prices on 10,000 items – from clothing, linens and household furnishings to perfumes, DIY supplies, toys and leisure goods. These deals are available on a recurring basis throughout the year.
Géant Casino is adopting a transparent policy of attractive prices all year round, while also refocusing assortments on best sellers via a pooled purchasing strategy, to simplify the offering for shoppers.