Created by the merger of Nova Pontocom in Brazil and Cdiscount in France, Cnova has emerged as one of the world’s leading e-tailers and is now driving faster growth outside the Group.
Our e-commerce business was created in 2014 around two leading non-food e-tailers: Cdiscount, the leader in France that offers the best products at the market’s lowest prices, and Nova Pontocom, ranked second in Brazil including the GPA banner sites.
Today ranked sixth worldwide amongst listed e-tailers, Cnova initiated a new growth phase in 2014, driven by the replication of Cdiscount’s French model in the global market. Websites have been opened via our retailing subsidiaries in the existing host countries of Brazil and Colombia.
In addition, infrastructure synergies made it possible to launch Cdiscount sites in the neighbouring countries of Belgium and Ecuador in 2014 and Panama in early 2015. At the same time, Cnova has penetrated the African market to open Cdiscount sites in Senegal Ivory Coast and Cameroon. Thanks to its 22 sites around the world, Cnova currently serves 13.6 million active customers1 in 11 countries and has a business volume of €4.5 billions.
1 Customers having made at least one purchase in the past twelve months.