Expert in data, digital advertising and direct marketing, RelevanC handles all transactional and digital data for the Group’s banners, to generate reports for advertisers that help them better understand customers, target advertising actions and measure performance. RelevanC has two units: advertising and retail tech.
Figures : €67 million in revenue, up by more than 50% compared with 2018.
In 2019 :
> Merger with 3W.relevanC (media and marketing solutions for advertisers and retailers) and Maxit (digital marketing tech solutions), under the RelevanC brand.
> Launch of the TV2Store offering in partnership with Orange for measuring the effectiveness of TV advertising campaigns on in-store sales.
> Launch of the Smart Couponing platform, a personalised self-service coupon system used by three banners and more than 200 suppliers.