From the model leader Cdiscount in France to the branches’ specific strategies, through partnerships with world leaders in technology and logistics, the Group is imposing itself as a mulit-channel pioneer and an e-commerce leader.
Cdiscount, French e-commerce leader
As from its creation, Cdiscount has been a true French success and it continues to surprise its customers day after day with a simple ambition: democratizing access to all products.
Since selling its first DVD under €1 in 1998, Cdiscount hasn’t stopped evolving in order to adapt to an ever-changing market and anticipate consumers’ desires by positioning itself where it wasn’t expected : hightech, electrical goods but also wine, interior design, toys and today, electricity with Cdiscount Energie.
Now French leader for e-commerce, Cdiscount has learnt how to manage its agility, the boldness of its teams and the closeness with its customers, which enables it to assert its position as a pleasurable online experience and continue to invent tomorrow’s e-commerce.
Cdiscount in numbers :
- €3.4 billion turnover in 2017
- Over 2 million visitors each day
- 30 million products
- 8.6 million active customers in 2017
- 1 800 employees
- 500 000 m² of warehouses
- 60% of business done over mobile
- Over 60 different jobs represented
A logistics champion
In order to respond quicker to consumer expectations in terms of delivery, Cdiscount makes sure it is at the forefront of logistics innovation. There are around 10 distribution centres around three big cities. Pioneer in warehouse robotisation, Cdiscount has also carried out a number of successful deliveries by drone.
In 2017, Cdiscount went even further to offer a better service: same-day deliveries in Paris for all parcels and deliveries on Sundays in a lot of cities…The pure-player can however rely on click-and-collect in thousands of sales points of the Casino group.
A key link in multi-channel strategy
Alongside this performance as a pure-player, Cdiscount multiplies synergies with real brands from the Casino Group. Cdiscount now manages all the non-food goods for Géant hypermarkets, which are gradually setting up Cdiscount shows-rooms in some of their stores. These are dedicated to furniture, electronics and electrical appliances.
Brands at the forefront of digital innovations
Dynamic, innovative and rich in strong identities, the Group’s brands implement digital strategies closely linked to the market specificities.
Let’s look at a few examples of innovative projects carried out in 2017 across the Group:
- In France, the Casino Max app revolutionizes apps by offering an online loyalty card with many services: customized promotions, digital receipts, mobile payment etc.
- In 2017, Monoprix formed many strategic partnerships to boost its food e-commerce offer: with the leader in online food distribution, the British Group Ocado, or even with the Google Home connected device which enables you to create a shopping list in real time.
- Franprix is innovating with the launch of its app dedicated to busy city dwellers and which enables them to have breakfast delivered within 30 to 40 minutes, or even brunch but also over 3500 food products.
- In Colombia, web sites of Grupo Éxito, which represent nearly half of the Colombian e-commerce, fully take advantage of the stores’ backing, with for example digital terminals which extend the non-food offer of supermarkets.
- In Brazil, Meu Desconto, the loyalty app of the brands Pão de Açúcar and Extra, has registered 3 million downloads in a few months, thus becoming the third most downloaded app in Brazil, with an unprecedented success for a retailer.