To promote more environmentally responsible consumption among its customers, the Group has developed several initiatives since 2007 to reduce the environmental impact of the products it sells. They include:
- Optimising and reducing packaging;
- Developing more environmentally responsible product ranges;
- Providing environmental information on food products;
- Carrying out communication campaigns that encourage consumers to return used items for recycling.
Casino Group stores now offer more than 19,680 products certified as environmentally responsible, an increase of 13% compared with 2015.
The Group offers a wide range of organic products to shoppers, with a total of more than 16,100 products on store shelves Group wide.
In France, more than 14,110 AB-certified organic products (excluding apparel) are available in stores, including those sold under Casino Bio, Bio Franprix, Leader Price Bio, Monoprix Bio and Naturalia private labels.
In addition, Group banners in other host countries sell nearly 2,000 organic products.
Protection of biodiversity
To better understand its impact on biodiversity, the Group conducted an analysis of the pressure placed on biodiversity by food products and Casino stores in France with the Fayol Institute graduate school at the École des Mines in Saint-Etienne.
The study, based on a lifecycle approach, served to assess three categories of pressure on biodiversity: habitat loss, pollution and climate change. One of the key findings is that the greatest impact is coming from the cattle industry (meat and milk).
The full range of results and the appropriate types of initiatives were presented to the Group’s quality teams in order to change the technical specifications of products under our brands so as to reduce their impact on biodiversity in the coming years.
Palm oil policy
The Casino Group was one of the first retailers to commit to a palm oil policy, as early as in 2010. It believes that the only way to achieve the common objective of restricting use of palm oil to that produced without causing deforestation or exploitation is to promote a collective approach among all stakeholders, including NGOs, refiners, plantations and manufacturers.
In 2011, it joined the Roundtable on Sustainable Palm Oil (RSPO), responding to numerous stakeholder expectations.
In 2015, with the support of TFT, the Casino Group committed to:
- ensuring a transparent supply chain for the palm oil used in its private-label brands by first of all identifying the refiner or distributor so as ultimately to have better visibility of the whole supply chain, starting from the mill stage;
- using palm oil produced without causing any deforestation or exploitation, i.e., palm oil from plantations that adopt ecologically sound policies with regard to high conservation value forests,(1) carbon-rich forests(2) and peatlands,(3) which also support the development of small producers and respect local communities and workers’ rights;
- supporting responsible local producers in the producer countries in which the Group operates (Brazil, Colombia);
- sharing progress reports and information regarding actions and next steps to be taken.
The palm oil footprint of Casino Group private-label food products – Casino, Monoprix, Leader Price – is estimated at 4,900 tonnes (revised 2015 data). In all, 87% of the palm oil used in the Group’s food products can be considered traceable or partially traceable back to the first importer. An analysis of the “zero deforestation” commitments of the leading importers was carried out with TFT in 2016. A web seminar was organised in September 2016 to present the results to the suppliers concerned in France and to encourage them to promote the policy with identified refiners.
The subsidiaries in Latin America are also committed to action on palm oil: in 2016, GPA called a meeting of ten manufacturers of private-label products using palm oil to obtain their commitment to control their supply chains.
(1) High conservation value areas are areas of strong biological, social and cultural value that are important to conserve, and that contain rare species and habitats. For more information, visit: https://www.hcvnetwork.org/
(2) High carbon stock areas, including primary forest, high-, medium- and low-density forest, and young regenerating forest. For more information, visit:
(3) Peatlands, areas where the soil contains more than 65% organic matter.
Promotion of a responsible beef sector and prevention of deforestation
Aware of the social and environmental challenges of beef production in Brazil, in 2009 GPA joined the Working Group on Sustainable Livestock (GTPS). It has also been a signatory of Brazil’s national pact towards eradicating slave labour since 2005, and its supplier agreements contain clauses on the prevention of child labour. GPA carried out a study in 2015, with the support of TFT, to prepare a risk map to track all of its beef suppliers and identify the origins, traceability, breeding conditions and potential risks linked to the meat.
The beef sourcing policy was launched in March 2016, in partnership with TFT and with monitoring by Greenpeace. As part of this policy, GPA introduced the “Safe Trace” tool: suppliers were called on to integrate data from their farms into this tool so as to permit the monitoring of the traceability of beef and ensure that the supply chain is not linked to deforestation, forced labour or the exploitation of indigenous lands. In 2016, 98% of the volumes were sourced from suppliers that have implemented a meat origin inspection programme.
For many years now, the Group has endeavoured to improve its seafood range. Since 2007, Casino has taken a number of measures to protect fishery resources, such as gradually stopping the sale of the most endangered deep-sea species (emperor fish, blue ling, cutlass fish, grenadier and tusk), and, since late 2016, shark tope and blue sharks. It has also stopped selling other endangered species (such as North-East Atlantic dogfish, eel, elver and white grouper). This policy is shared and supported by the Group’s other brands.
Casino continued to support small-scale fishing through the deployment of the “La Criée” concept by creating partnerships with numerous Atlantic and Mediterranean ports. A daily distribution system was specifically put in place to offer customers seafood products directly from the ports every day, in cooperation with small fishing companies. Monoprix rolled out its “Monoprix coastal fishing” initiative which involves the sale of fish from environmentally responsible fishing practices that promote species renewal. Casino and Monoprix stores offers Marine Stewardship Council (MSC)-certified products, as a guarantee of sustainable fishing.
As regards its own brand tinned tuna, Casino wishes to promote sustainable fishing and therefore commits to:
- The fight against illegal fishing by ensuring that fishing boats supplying the brands are not on the list of IUU (illegal, unreported, unregulated) vessels;
- Improving traceability and good fishing practices:
- encouraging suppliers to adhere to the International Seafood Sustainability Foundation (ISSF) and to source from vessels registered on the PVR (Proactive Vessel Register);
- forbidding the most damaging fishing techniques such as long lining;
- defining responsible specification: entire yellowfin tuna fish, heavier than 20kg, are used for the Casino brand, allowing both a better traceability and preventing juvenile capture;
- Promoting a sustainable supply of tinned tuna under the Casino and Tous les Jours brands, with the following target for 2018:
- A Minimum of 60% of yellowfin tuna is fished on free schools (without Fish Aggregating Devices). The remainder is fished by line or as part of a FIP (Fishery Improvement Project) program enabling the sustainable management of these resources;
- A Minimum of 20% of skipjack tuna is fished on free schools and at least 50% as part of a FIP;
- Redistributing supplies across different fishing areas in order to limit stock pressure;
- Promoting a more responsible consumption by:
- improving consumer information (indication of the species and ocean of origin on the tins);
- adapting the selection in stores depending on available resources;
- limiting the selection on products with yellowfin tuna.
Casino sells tinned yellowfin tuna caught by pole and line, which is a method regarded as more environmentally friendly.
Monoprix offers a range of own label tinned yellowfin tuna under the “Pavillon France” brand sourced from two fishing areas (Atlantic, Pacific and Indian oceans) and fished by purse seine on free schools (guaranteed without FADs).
Promotion of local products
Committed alongside local producers the Group’s companies develop and promote these local product lines.
Since 2011, Casino has launched a range under the “Le Meilleur d’Ici” label, which includes products manufactured within a radius of about 80 kilometres around Casino Géant hypermarkets and supermarkets. Vindémia also deploys this concept, supporting nearly 800 local farmers and breeders, continuing to develop “Le Meilleur d’Ici” and supporting the “Nou la fé” and “Produits péi” labels. In 2016, two new partnerships were signed with local industries bearing on coastal fisheries and bananas grown on Reunion.
Throughout France, Monoprix carries a “Made in Pas Très Loin” range of products made within 100 kilometres of the store. The initiative represents nearly 2,250 items, 10% of which are sold exclusively.