Since the 29th of October 2010, the Casino Group has offered it’s customers a new Iphone application called mCasino. This application completes a range of interactive and innovative services destined to simplify their customer’s lives while they are shopping :
- Shopping list prepared on the internet then recovered via scanner in the store
- Payment without contact by using a mobile phone
- Collection / consultation of consumer’s opinions on products in stores via interactive terminals and scanners
The launch of the application iPhone mCasino is part of the innovation strategy of the Casino group, which is at the leading edge of interactive technology with the creation of services designed to simplify customer’s shopping experiences. mCasino is the culmination of a large scale multi-channel programme initiated by the Group to offer its customers services covering the totality of electronic media throughout all of its stores.
mCasino Functionality
The iPhone mCasino application is an evolving and durable multiservice application. From its first release, the application will offer a wide range of functions.
Useful store information :
- Finding store locations by geo-localisation
- Checking opening hours and services offered
- Viewing the map
Everyday shopping management :
- Managing the shopping list
- Checking the status of orders through MesCoursesCasino.fr and adding products to the basket
- Digitalization of loyalty cards and promotional vouchers
- The calling of Casino customer services, mescoursescasino.fr et S ’Miles
- Access to customer benefits
- Checking tips and promotions
- Checking of Smiles accounts and conversion of S’Miles to gifts
- Checking and issuing customer advice on products
- Checking recipes and TV programmes « La prochaine fois c’est chez moi ».
Customers have at their disposal two ergonomic programs on their iPhone (rotating sundial or mosaic patterns) which are chosen when setting preference parameters.