Presentation

A well-established player in the French retail industry since 1898, the Casino Group is also a leader in the global food retail market, with more than 12,000 stores worldwide – in France, Latin America and in the Indian Ocean region and 38 billion euros sales.

It has built up a portfolio of strong, dynamic and complementary banners, thanks to its workforce of nearly 227,000 people driven by a passion for retail and customer service. In all of its host countries, Casino focuses its development on the formats with the highest potential and ability to adapt in order to meet customer needs, both today and in the future.

Its continuous innovation strategy, its ability to adapt to local realities and its proactive engagement in the community make Casino a unique player in the retail industry that can consistently live up to its motto of “nourishing a world of diversity”.

 

The strategic paths structuring the Group’s operations include:

  • A multi-format, multi-banner business model, well adapted to current consumer trends across the locations where the group operates
  • A multi-channel pioneering position: from Cdiscount’s leadership model in France, to the specific digital strategies of the Group’s banners and key partnerships with international leaders in technology and logistics, the Group is leveraging its deep local roots to establish itself as a leader on the e-commerce market.
  • Selective international development focused on high potential markets such as Brazil, Colombia, where Casino holds leadership positions.
  • High-quality, innovative, attractive private-label products that match consumers’ expectations for fair price, quality and responsible consumption.