Franprix noé, a new lifestyle store for more responsible shopping

During the summer, Franprix, the Casino Group’s convenience banner, opened its first Franprix noé store in Paris. The new concept focuses mainly, but not exclusively, on organic, healthy and fair-trade products. It is designed to reassure consumers that they are purchasing products whose sources and production comply with the general trend towards more sustainable shopping. A new lifestyle shopping experience in the city.

Launched this summer with two outlets in Paris, Franprix noé is helping to support French farmers and manufacturers, paying particular attention to animal welfare and sustainable fishing. It is also broadening and deepening existing eco-friendly initiatives by working on greener packaging solutions and reducing waste across the retail chain. Franprix noé also offers more authentic recipes with heightened vigilance in the choice of ingredients.

“noé emerged in response to the new habits and needs of city dwellers. Customers invented it and Franprix made it into a reality. This is why the concept is entirely suited to today’s urban lifestyle.” — Jean-Charles Naouri, Chairman and Chief Executive Officer, Casino Group.


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