ExtenC is the subsidiary responsible for the international expansion of Casino Group brands. Its partnerships with local retail specialists take several forms: franchising and product supply, particularly for Casino Group’s private label brands.
Casino Group’s global footprint
ExtenC collaborates with over 70 partners across 60 territories on 5 continents. ExtenC has more than 350 stores carrying the Group’s brands (outside of mainland France) and benefits from a particularly strong network in Africa and the French overseas departments and territories, as well as significant growth prospects in the Middle East and Asia. Its employees, experts in export-related fields (Sales, Logistics, Supply Chain, Marketing & Promotion, Quality, Finance, etc.), are located at several sites in France and internationally.
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14 openings in 2025
ExtenC pursued its expansion in 2025 with the opening of numerous stores internationally. A portfolio of 14 stores in different brand formats Monoprix, Franprix, Géant were opened over 10 territories (EAU, Côte d’Ivoire, Libye, Tunisie, Congo, Belgique…).
