The Casino Group is expanding its portfolio of formats with the launch of a new drive-through experience called “CasinoExpress.fr”. The first pick-up point is located near Lyon, on the road to Vienne (Vénissieux).
Casino has designed this new local service to be as accessible to as many people as possible and to meet the needs of customers and consumers who want to be freed from the bother of shopping while avoiding delivery charges and the need to wait in at home for the delivery to arrive.
Casino is thus enhancing its offer with a new service: CasinoExpress.fr, a 100% drive-through experience.
The CasinoExpress.fr service consists, on the one hand, of a dedicated website (www.casinoexpress.fr) where orders can be placed online and, on the other, of drive-through collection points where customers can come and pick up their shopping two hours after ordering it. A CasinoExpress.fr team will then take no more than 5 minutes to load the shopping straight into the boot of the car.
Being 100% free and with no minimum order requirement, this new channel offers low prices (in line with hypermarket competitors) coupled with a shopping experience that enables customers to focus on their everyday shopping needs.
The new distribution channel builds on the know-how the Casino Group has built up in two areas:
- local shopping, which it has been championing for over a century through brands such as Petit Casino, Vival, Spar, Monoprix, Franprix – a sector in which it is currently the leader in France;
- e-commerce, with Cdiscount – the Number 1 non-food e-commerce retailer in France.
CasinoExpress.fr also benefits from the expertise the Group has acquired in online food retailing through “Mes Courses Casino”, which is already available in more than 80 of its hypermarkets and supermarkets where a pick-up facility is available at the store (pick-up by car or at the in-store reception).
7,000 items, national brands and Casino own-label
CasinoExpress.fr offers a catalogue of 7,000 everyday products covering all departments: market produce (fruit, vegetables, meat, fish), fresh produce, frozen foods, grocery, health, household items, variety store… with maximum focus on quality and freshness. For example, CasinoExpress.fr guarantees a minimum pre-expiry date (30 days for grocery, 7 days for yoghurt and dairy, 6 days for cold meats, ready meals, cheese, butter, smoked and salted fish, 3 days for deli products, 2 days for meat, poultry and fresh fish). In addition, special emphasis is placed on organic products and those from sustainable agriculture. Cold chain integrity is, of course, strictly maintained throughout the process.
CasinoExpress.fr includes major national brand products as well as Casino own-label products (Casino Délices, Casino Bio, Casino Famili, Casino Saveurs d’ailleurs, Casino Terres et Saveurs, Club des Sommeliers, Casino bien pour vous, etc.). CasinoExpress.fr also makes mothers’ lives easier with a wide range of baby products (organic food, wide selection of infant milk, infant care accessories, health, etc.).
Furthermore, a low price policy will apply throughout the year, backed up by regular promotion campaigns.
A flexible, quality service
Thanks to real-time stock management, CasinoExpress.fr is aiming for near-100% product availability. Customers can either pre-pay for their orders online or pay by bank card at the drive-through. All purchases are made using a secure payment procedure (PCSI-DSS certified).
CasinoExpress.fr offers a highly flexible service: customers can place an order around the clock and come to collect their shopping from a drive-through, open Monday to Saturday from 8.30 a.m. to 8.30 p.m. Depending on their needs, customers can collect their shopping from two hours to up to 7 days following their order.
The CasinoExpress.fr drive-through in Vénissieux occupies 1600 square metres of warehouse space and will employ 30 staff, recruited locally in partnership with the Job Centre.
Press contact: Frédéric CROCCEL – Tel. 01 53 65 24 39 – fcroccel@groupe-casino.fr