The first retailer to obtain France’s Workplace Equality Label in 2013 and a holder of the Diversity Label since 2009, the Casino Group is actively committed to preventing all forms of discrimination. The Group has implemented a diversity policy that aims to encourage the hiring of employees from a wide variety of backgrounds and promote equal opportunity and gender equality.
According to the 2014 equal opportunity survey (Baromètre de l’Égalité des Chances 2014) published in France on 8 October by TNS Sofres-Medef, “Over 20% of respondents say they believe that appearance is the second leading factor in discrimination.” To encourage best practices and combat stereotypes based on physical appearance, the Casino Group has published a guide for managers to raise their awareness of these issues and help them to handle daily management situations in a non-discriminatory manner.
Illustrated by French artist Antoine Chéreau, the guide explains the difference between the concepts of “stereotype” and “prejudice” and defines and denounces stereotypes based on height, weight, visible disabilities and other physical characteristics. It explains the behaviours that the Group expects of its managers, raising the key point that all employees, whether male or female, should be considered solely based on their abilities, regardless of their differences and life experiences. The Casino Group has distributed the guide to all managers and set up awareness-raising training sessions for their benefit.
“Committed for the past two decades to an assertive policy of promoting diversity and combatting all forms of discrimination,” said the Casino Group’s Human Resources Director Yves Desjacques, “we are pursuing our anti-discrimination initiatives with determination in order to ensure that everyone can be rewarded on the basis of merit alone.”
“The guide expresses our determination to deconstruct appearance-based stereotypes and prejudices in order to eliminate discriminatory practices both in hiring and in the career development process,” said Mansour Zoberi, Director of Diversity and Solidarity at the Casino Group. “It explains the behaviours that the Group expects of its managers, with the aim of helping them to handle daily management situations.”