Casino Group’s data science expert relevanC markets a customised retail media solution under a white label to retailers and advertisers worldwide. It helps them speed up the monetisation of their data and advertising spaces thanks to a tailored solution based on artificial intelligence. relevanC also provides data and associated digital marketing services to retailers and their partner brands.
> 150 employees and 200 clients
> 35% of Data & Tech employees
> 4 continents
In 2021 :
> New business launched in Latin America, particularly Brazil
> Launch of Infinity Advertising, a partnership with Intermarché offering retail media and targeted advertising services to food brands, thanks to a common database of 17 million profiles
> A strategic partnership signed with Google Cloud and Accenture, whose support will help relevanC accelerate the international launch of its solutions for retailers
> Obtention of Google Cloud “Premier Partner” status
> Acquisition of Inlead, which will allow relevanC to extend its services and customer base to physical sales outlets.