E-commerce & B2B services


Casino Group’s data science expert relevanC markets a customised retail media solution under a white label to retailers and advertisers worldwide. It helps them speed up the monetisation of their data and advertising spaces thanks to a tailored solution based on artificial intelligence. relevanC also provides data and associated digital marketing services to retailers and their partner brands.



Figures :

> 150 employees and 200 clients

> 35% of Data & Tech employees 

> 4 continents

In 2021 :

> New business launched in Latin America, particularly Brazil

> Launch of Infinity Advertising, a partnership with Intermarché offering retail media and targeted advertising services to food brands, thanks to a common database of 17 million profiles

> A strategic partnership signed with Google Cloud and Accenture, whose support will help relevanC accelerate the international launch of its solutions for retailers

> Obtention of Google Cloud “Premier Partner” status

> Acquisition of Inlead, which will allow relevanC to extend its services and customer base to physical sales outlets.