An effective version of the Latin American cash & carry concept, Bao has been a huge commercial success in the capital Douala. The banner offers an assortment of between 1,500 and 3,500 items that retailers can buy in large quantities to benefit from the best possible prices. This wholesale approach also strengthens the banner’s appeal to individual customers who want access to low prices. Bao’s model is being exported beyond Cameroon thanks to the signing of partnerships with retailers in Libya and the Central African Republic.

Figures :

> 4 stores and 185 employees