Historical birthplace of Casino Group, France is at the heart of its differentiation strategy and format segmentation. Its brands, which combine business dynamism and innovation, claim their identity and constantly evolve to anticipate new modes of consumption.
In light of this large and diverse portfolio, Casino is deploying its network in France across 10 000 stores by closely adapting to all types of customers, local lifestyles and the direct environment: urban and suburban areas or countryside.
With Casino Supermarkets, Casino has an important network of supermarkets across mainland France. These stores are characterized above all by their quality, an enhanced fresh product selection and their friendliness.
Implanted in the heart of towns or cities or in the countryside, the brand Casino Supermarkets showcases a comprehensive and competitive offer of food products (with on average 13 000 products), a strong presence of Casino label products and fresh products, as well as a selection of local products. Brand positioning is defined by a threefold commitment: low prices, assured quality and an easier life.
- Format : supermarket
- Number of stores : 433
- Average surface : 1 700 m²
- Catchment area : urban
- Website : www.supercasino.fr
Founded in 1958, the Franprix brand has developed over the years a network of convenience stores and it offers a range of products and services especially designed for consumers in town or city centres.
Historically located in Ile-de-France, Franprix asserts its leader position with a steady growth in Paris and its region, and it was launched in 2004 in big French cities such as Lyon, Marseille, Nice, Aix-en Provence and Lille. With almost 900 stores, Franprix is the convenience store brand of major cities or towns. Its stores are part of customers’ daily lives.
The brand offers a comprehensive food range which fulfills the needs of city dwellers in the search for quality, innovation, authenticity and taste. Franprix also offers convenience services in order to make consumers’ lives easier. In 2017, the brand launched « Franprix noé » in Paris, a new store concept dedicated to responsible consumption: organic and vegan products, bulk, self-service pick and mix…
- Format : convenience banner
- Number of stores: 893
- Average surface: 400 m²
- Catchment area: Paris and Ile-de-France, Lyon region, PACA and Occitanie regions
- Website : www.franprix.fr
Formerly the symbol of mass consumption, the hypermarket format has experienced many evolutions in the last few years. Casino Group has learnt how to anticipate these changes by initiating a deep transformation of its Géant Casino stores into human scale hypermarkets, really close to customers, focused mainly on the food offer and displaying the lowest prices for mass market commodities.
Géant Casino hypermarkets are deploying a large offer, based on four specificities: the predominance of their own label, a wider and more prominent range of fresh products, the development of new non-food concepts non alimentaires such as Cdiscount show-rooms and even lower prices.
The Géant Casino concept is promoting pleasure and a great shopping experience: thoughtfulness of the staff, friendly spaces, fresh product enhancement with the market area and the multiplication of service counters (deli, butcher’s, cold meat counter, fish counter…).
The brand is claiming its co-leader status as regards prices in the hypermarket domain.
Géant hypermarkets are mainly present in the regions of the South of France.
- Format : hypermarket
- Number of stores : 122
- Average surface : 7 400 m²
- Catchment area : suburban
- Website : www.geantcasino.fr
True to its ambition to make quality accessible to all, Leader Price is today one of the main discount names in France, as much for own label and national brands, without having to sacrifice quality in the service of its customers.
On the discount market, Leader Price has known how to create a strong image for quality and choice since 1990. The brand differentiates itself via a balanced selection of more than 4 500 references.
- Format : discount supermarket
- Number of stores: 777
- Average surface : 800 m²
- Catchment area : urban and suburban
- Website : www.leaderprice.fr
Le Petit Casino
Pioneer in French convenience stores since 1898, Le Petit Casino brand is part of Casino Group’s DNA. Thanks to its strong historical roots, Casino Proximités started to modernize the brand in 2017. The new « Le Petit Casino » is in the heart of towns or cities with a wish to recreate the atmosphere of a shopping street. Designed as real living spaces, the importance is given to personal relationships with customers.
- Format : convenience store
- Number of stores : 790
- Average surface : 80 à 500 m²
- Catchment area : city or town centres
- Webiste : www.casino-proximite.fr/enseigne/petit-casino
Multi-channel Leader and historical player of town and city centres for 85 years, Monoprix features on a daily basis a quality product offer and innovative services designed for its urban customers. The brand offers among its aisles food products but also beauty, fashion and home products.
Since the opening of its first store in Rouen in 1932, Monoprix has constantly reinvented itself to fit in with city evolutions and life styles. Monoprix has the ambition of being THE reference in terms of convenience stores with a differentiating experience in store and outstanding customer service.
- Format : qualitative banner
- Number of stores: 316
- Average surface: 1776 m²
- Catchment area: town or city centres across France and internationally (Tunisia, Mauritius, Libya, Qatar, Luxembourg, Lebanon, Martinique Island)
- Website : www.monoprix.fr
Since 2005, the Monop’ brand fulfills all the needs of convenience for city shoppers. Monop’ stores are located in urban areas with high traffic such as business districts and residential areas. It offers customers, six days out of seven and from 9am until midnight, a wide choice of products going from fresh to ultra-fresh to grocery products through hygiene and beauty products. Monop’ is defined by several concepts: monop’daily (fresh quality products, made on site and « ready to go »), the Canteen (healthy fast food), monop’beauté (beauty product range), monop’station (convenience stores in train stations).
- Format : convenience store
- Number of stores: 199
- Average surface: 223 m²
- Catchment area: urban areas with heavy traffic
Naturalia is one of the top brands in France specialized in organic products. Its offer, which combines organic foods and pleasure, counts more than 10 000 references, organic grocery, natural cosmetics and food supplements, particularly with brands in specialized stores and a range of own label products.
Since its creation, Naturalia has been accompanying new consumption trends which redefine the codes of « better consumption ». Historically designed for Vegans, Naturalia opened in 2017 the first three « Naturalia Vegan » stores with a quality selection, respectful of the environment and Vegan culture, while guaranteeing all the benefits of organic farming.
- Format : convenience store
- Number of stores: 168
- Average surface: 216 m²
- Catchment area: Ile-de-France and major French cities
- Website : www.naturalia.fr
Exclusively located in mountain regions, Sherpa is geared towards the winter sports market and as such tends to be the reference at ski resorts, with a clear concept, unique services and an offering designed so that customers can enjoy stress-free holidays.
- Format : convenience stores
- Number of stores: 120
- Website : www.sherpa.net
Equally rooted in its territory and proud of its international brand status (it is present in over 48 countries), SPAR is the leader in food convenience stores in developing geographical areas and it boasts a recognized brand image thanks to its aisles of traditional products and a strong visual identity.
- Format : convenience store
- Number of stores : 860 SPAR stores in France
- Catchment area : geographical areas in development
- Website : www.spar.fr
First food franchise in France with nearly 1 700 sales outlets, Vival offers a concept adapted to rural areas. Its product range offers the best of the Casino brand as well as essentials from big national brands. Vival also offers a wide range of services: Postal service, PMU betting, parcel collection, money transfer… It’s a meeting and networking place for the locals. The brand has also launched the free library “Vival Livres” offering the opportunity to exchange books freely.
- Format : convenience store
- Number of stores : 1630 Vival shops
- Average surface : 60 to 150 m²
- Catchment area : countryside or town/city neighbourhoods
- Website : www.vival.fr
For 50 years, Casino Catering has been committed to research in quality and innovation, which means it can adapt to tastes, food behaviours and consumer expectations. Thanks to its desire to offer quality meals accessible to all, Casino Catering has imposed itself as a major player on the catering market (outside of the home).
Today, these 6 brands combine all the eating habits of the French, suggesting traditional, innovative, original and more creative recipes.
A la Bonne Heure
Innovative concept, the brand relies on revisited tradition to make the customer feel « at home ». An accessible restaurant, with a menu offer, a starter and dessert all-you-can-eat buffet selection, especially designed for families. The brand offers its customers a healthy and popular cuisine to enjoy every day, at low prices. Chefs are creating new recipes through the seasons, while highlighting the raw materials used.
- Traditional restaurants
- Number of outlets : 100 restaurants
- Average surface : 450 to 650 m²
- Catchment area : suburban shopping areas
- Website :http://www.restaurant-alabonneheure.fr/
Cœur de Blé
For a quick break or a relaxed lunch, sitting or standing, the Cœur de Blé concept fulfills new snacking needs for today’s consumers. Resolutely oriented on balance and taste, Cœur de Blé offers gourmet and original recipes while carefully selecting products and ingredients.
Manager are also working towards respecting food balance and the seasonality of products.
- Number of outlets : 92 restaurants
- Average surface : 80 to 120 m²
- Catchment area : in city/town centre or suburban areas
- Website :http://www.coeurdeble.fr/ http://www.coeurdeble.fr/
Restaurants (« free flow » type) with various counters, les Comptoirs Casino offer French cuisine and foreign specialities. They are the conceptual evolution of the historical brand of Casino Catering: Casino Cafétéria. Today, they are mainly present on motorways and they offer different decors and types of foods to fulfill the many needs of a variety of customers.
- Number of outlets: 19 establishments
- Catchment area: on the motorway network
- Website : www.lescomptoirs-casino.fr
The brand offers its customers meal box delivery and a catering service for all events as much for both companies and associations. Well established in the sport sector, St Once also has concession rights in big stadiums and French race courses. St Once fulfills all catering needs for events as it offers real quality, by carefully selecting its products (AOP, Labels…) which are used in creative recipes put together by famous chefs.
- Event catering
- Number of outlets: 12 establishments + Paris’ race courses
- Catchment area: city of over 100 000 inhabitants
- Website : www.st-once.fr