The Casino Group is firmly established in two balanced and structured geographic regions: France, the Group’s historical homeland, and Latin America, where operations are grouped around the Colombian subsidiary Grupo Éxito.
In all of its host countries, the Group has developed a diversified portfolio of complementary banners representing more than 12,000 multi-format stores.
More than just the sum of its outlets, the network draws its strength from its extremely refined segmentation, which makes it possible to meet ever-changing demand. The Group focuses on the development of three main formats : qualitative banners, such as Monoprix or Casino Supermarchés in France, Carulla in Colombia or Pão de Açúcar in Brazil ; convenience banners, adapted to both city centres and rural areas such as Franprix, Vival, Spar or Le Petit Casino in France or Minuto Pão in Brazil ; discount banners among which cash-and-carry Assai stores that thrive in Brazil.
Along with the development of this network, the Casino Group’s activities are now omni-channel through the tailored digital strategies of the Group’s banners, the powerful pure-player Cdiscount, second e-tailer in France, and partnerships with world leaders in technology and logistics.