Casino Group has been a leading player in the Brazilian retail sector since 1998, with the GPA brand. Historical player on the market, GPA continues to fulfill its ambition: to accompany the evolution of the purchasing behaviours of the Brazilian people in a dynamic and multicultural society. In order to achieve this, it is developing its portfolio of extra brands with a strong and distinctive identity.
It’s priority now is to devote resources to its premium banner Pão de Açúcar, which is the benchmark in the more developed cities like São Paulo and Rio de Janeiro. The next step: pursue the digital strategy of banners to tap the enormous potential of e-commerce in Brazil and confirm GPA’s leading position.”