Brazil is a key market for Casino Group where is has been present since 1999 with the GPA brand (Groupo Pão de Açúcar). Historical player on the market and distribution leader, GPA continues to fulfill its ambition: to accompany the evolution of the purchasing behaviours of the Brazilian people in a dynamic and multicultural society. In order to achieve this, it is developing its portfolio of extra brands with a strong and distinctive identity.
As the first distributor in Brazil, GPA now counts over 100 000 employees and a network of over 1100 stores. It benefits from strong market positions in the two strongest states in the country, São Paulo and Rio de Janeiro.
The « cash-and-carry » brand (wholesale) of GPA, is successfully adapting to the growing needs and expectations of Brazilian consumers. Assai is experiencing real success: designed for professionals, cash-and-carry wholesale is proving increasingly successful with private individuals affected by the recession, and for whom buying in bulk ensures the lowest prices.
A real driving force for GPA, Assaí consolidates its number 2 position on the market and it intends to continue its growth at a steady pace.
- Cash & carry
- Number of stores : 126
- Website : www.assai.com.br
Extra hypermarkets and supermarkets offer a wide variety of food and non-food products (for hypermarkets) at competitive prices. The brand differentiates itself through the quality of the reception and its professional approach, the selection and display of products, as well as the variety and constant promotions.
For non-food products in hypermarkets, Extra revisits its textile offer, with the help of Grupo Éxito, a branch of Casino in Colombia, which kindly shares its expertise and own label collections.
Extra also has a convenience store brand called Mini Mercado Extra, which is similar to a « neighbourhood’s grocer’s », fast and practical, strategically placed on home-work commuting roads. This type of store is becoming more and more popular in Brazil.
- Hypermarkets and supermarkets
- Number of stores : 117 hypermakets and 188 supermarkets
- Website : www.extra.com.br
Pão de Açúcar
The premium supermarket brand Pão de Açúcar has built over the years a strong relationship with its customers: it’s one of the most popular brands of mass distribution in Brazil. It focuses on shopping experience, with a permanent concern for the quality of service, developing the product selection and strengthening the connection with customers, even outside the store. It’s the spirit of the loyalty scheme Pão de Açúcar Mais, which extends the relationship over the internet with a dedicated app and it continues to innovate with different benefits.
GPA is also accelerating the brand expansion of convenience stores Minuto Pão de Açúcar, which is very popular with city dwellers.
- Qualitative banner
- Number of stores :186 supermarkets and 82 Minuto Pão convenience stores
- Website : www.paodeacucar.com