Pioneering the franchise concept in emerging markets, Casino continued to develop the footprint of its banners. It also develops private-label supply partnerships in new markets. These collaborations underpin the Group’s expansion in Europe, Africa, the Middle-East and Asia.
Nearly 280 affiliated stores in 27 countries
The Group’s strategy is to forge partnerships with retail players in countries where the Group does not yet have a presence. These partnerships are either affiliation agreements or private-label supply to leading local retailers.
The first focus was to expand the network of affiliates through long-term agreements with powerful local partners. The number of affiliated stores worldwide reached 278 in 2017. With 103 stores operating in North Africa and the Middle-East, and 39 more in Sub-Saharan Africa, the Group is broadening and deepening its presence in geographies with high growth potential.
Private labels, the Group’s ambassadors
The Group has been expanding the supply of Casino private-label products to leading local retailers. Apart from providing access to major markets, these partnerships also substantially raise the visibility of all Group brands.
These brands, which represent a sought-after French lifestyle, are resoundingly popular with Asian customers. A number of stores in Southeast Asia feature these items in a dedicated corner.