Casino operates in Brazil, Colombia, Argentina and Uruguay and has leadership positions on each of these markets.
After entering the Argentine market in 1998 with the acquisition of the Libertad, the Group developed the banner’s chain of hypermarkets. Libertad also operates a convenience format (Mini Libertad). In 2014, the company managed a total of 27 stores.
Libertad, the leading chain of hypermarkets outside the capital, has a very strong presence in large inland cities and is typically the anchor store in shopping centres.
In Brazil, one of the Group’s leading markets, Casino has been represented since 1999 by Grupo Pão de Açúcar (GPA). A pioneer and major player in food retailing in Brazil, GPA has an extensive portfolio of multi-format banners that the Group has deepened with new concepts to meet the needs of a customer base with an undeniably high standard of living. A wholly-owned subsidiary of Casino since July 2012, GPA operated a total of 2,181 stores and had powerful market positions in the two most dynamic Brazilian states, São Paulo and Rio de Janeiro, at year-end 2015.
The Extra banner’s 137 hypermarkets offer a wide variety of food and non-food products at competitive prices, differentiating itself from the particularly tough competition through its customer-focused service and a modern, user-friendly environment.
Through its extremely dense network of 185 supermarkets, the Pão de Açúcar banner offers a wide range of high-quality fresh products, as well as numerous services.The Extra Supermercado banner comprises 194 urban supermarkets featuring a full range of food products.
The Mini Mercado concept of in-and-out neighbourhood grocery stores located on commute routes is expanding rapidly.
Cash & Carry : Assaí, acquired by Casino in 2007, is a cash & carry food banner that was originally intended for food-services professionals, restaurant owners and resellers.The model has proved increasingly popular among individuals and large families seeking guaranteed low wholesale prices.Spurred by the Group, Assaí has developed considerably in recent years and now has a network of 96 stores.
Pontofrio, Brazil’s number two household appliance chain, offers a broad array of appliances and electronics for an affluent customer base through its 233 outlets.
Casas Bahia (745 stores) is the go-to chain for lower income shoppers looking for home furnishings and appliances.The chain owes its great popularity to its wide selection of inexpensive furniture, household appliances and electronics.
Represented by subsidiary Grupo Éxito, Casino has been present in Colombia since 1999. It is the country’s leading food retailer.With the acquisition of the Carulla banner, Éxito has successfully rationalised its banners and defined its formats more effectively. Grupo Éxito is the largest private employer in Colombia, where it operates 1,632 outlets.
The Éxito chain of 85 hypermarkets enjoys very high awareness among consumers.It has aligned its product and service offering with the needs of each category of the population,developing, for example, Viva shopping centres in large cities in a perfect illustration of the Group’s dual retailing/property model. The banner also offers numerous services, including the Points Éxito loyalty program, travel packages and financial services.
Éxito Super, Éxito Vecino and Carulla supermarkets (163 stores) are targeted to middle-to-upper-income customers, offering superior quality products and exceptional customer care.The banner has its own meat-processing, baked-goods and prepared-meal production units, as well as a network of cafeterias located next to the stores.
Convenience format: 111 stores
The new “minimarket” convenience format offers fast moving consumer products and fresh produce, as well as a few household cleaning and textile products.
The other “minimarket” offering of the Éxito Group; this format also proposes take-out products such as sandwiches, fresh fruit and pastries.
Discount format : 1,214
The suburban outlets Surtimax offer a full range of products and private label items.
In 2014, Éxito continued to expand its network of independent franchised outlets “Aliados”.
Super Inter: 58 operated stores
The acquisition of 46 Super Inter discount stores was the highlight of 2014. By adding a fourth banner, Grupo Éxito has now rounded out its multi-format portfolio.
A market leader since 2000, the Group has three well-known banners in Uruguay: Disco, Devoto and Géant. These banners became Éxito subsidiaries in 2011.
Casino had a total of 66 stores under operation at 31 December 2014.
Géant offers a wide selection at the lowest prices in the country in its two hypermarkets in Montevideo.
Disco (29 stores) benefits from high consumer awareness, effective geographic coverage and a positioning focused on competitive prices.
Devoto (24 stores) is pursuing its development by creating large modern stores, some of which feature a substantial non-food section.Devoto is positioned as an affordable banner that offers quality products and customer services.
Casino ranks number 1 in Colombia in this buoyant growth segment thanks to banner sites Exito.com and Carulla.com. The Group intends to move up from second to first place in Brazil, where GPA is deploying leading non-food sites with e-commerce subsidiary Nova Pontocom. These include Pontofrio.com.br for electronics, Casabahia.com.br for home furnishings, extra.com, partiuviagens.com and barateiro.com.Cdiscount’s arrival in Colombia in early 2014 should further accelerate the development of e-commerce.