Diet plays an important role in our health. The links between diet and the prevention or the development of certain diseases, such as heart disease or cancer, are now scientifically established.
Casino Group, conscious of these issues and of its role as a responsible retailer, has developed a product policy reconciling safety, flavour, health, nutritional balance and environment stewardship.
Implemented in 2003, the Group’s Health-Nutrition initiative is backed by the experience and know-how acquired by the Group since 1901, when the first Casino private label was created.
COMMITMENTS AND ACTION PLANS OF CASINO GROUP
Improving the nutritional profile of its products ;
Banning controversial substances ;
Developing product ranges that meet specific nutritional needs : baby food, gluten intolerance, sugar-free ;
Promoting and developing the offering of organic products ;
Encouraging the consumption of plant-based proteins for a more balanced diet ;
Supporting clearer nutritional labelling for better consumer information ;
Raising employee awareness on nutrition.
IMPROVING THE NUTRITIONAL PROFILE OF PRODUCTS
Excessive consumption of salt (over 5g/day for an adult) causes higher risks of developing hypertension and heart disease.
Reduction of the salt content in private-label products is a priority for Casino Group and it has been working towards this goal for several years using various levers.
Developing product ranges with no added salt or with low salt content : Product ranges with a reduced salt content have been developed, especially with categories of ham and salted aperitif ranges (cashew nuts, peanuts, etc.).
Since 2019, the Casino private label has launched several innovations including two shrimp and two oyster products with 25% less salt (compared to equivalent products on the market).
Reworking of products to reduce their salt content :
Savoury Groceries : Casino Group’s banners have worked to reduce the amount of salt added to their canned vegetable products. This work has made it possible to improve 71 products across the Group’s three banners, leading to a saving of more than 7.5 tons of salt per year. In addition, the salt content of Casino Délices’ Ricotta Basil Tomato Sauce has been reduced by over 55%.
Bread : The bread sold in the bakeries of our Casino banners has followed the guidelines of the National Nutrition and Health Programme since 2010. The salt levels used are 18g per kilogram of flour.
Excessive consumption of sugar may cause excess weight, obesity, diabetes and encourage heart disease. The Group’s banners are developing and reworking food products in order to reduce their sugar content.
Development of products with no added sugar or with low sugar content : our brands offer products low in sugar or no added sugar.
Reworking of products to reduce their sugar content : in 2019, the range of Doodingues sweets was reworked to feature candies with 30% less sugar and no added sweeteners.
Excessive consumption of foods rich in fat, and fatty acids in particular, causes higher risks of developing heart disease and higher blood cholesterol levels.
To contribute to the reduction of fat intake, the Group’s banners offer products that are low in fat or reworked to reduce the content of saturated fatty acids.
Substituting oils rich in saturated fatty acids for oils with a better nutritional profile : for example, the recipe for Casino and Monoprix brand profiteroles was reworked: the saturated fatty acid content was reduced by 81% by replacing coconut oil with sunflower oil. Its Nutri-Score was improved from D to C. The Franprix brand speculoos tiramisu was reworked with a reduction in fatty acid content of more than 50%.
Reduction in fat content : the Group also offers low-fat products such as crisps.
Fibre contributes to the prevention of obesity, diabetes and cholesterol. The dietary fibre intake in the French population is currently insufficient.
In order to contribute to the intake of dietary fibre, the Group’s banners offer ranges of whole wheat-based products.
Whole wheat (28%) was also integrated into the Doodingues brand of cereals for children.
Franprix has developed aperitif products containing 75% vegetables and rich in fibre.
Going beyond the current regulations, Casino Group is committed to banning a certain number of substances, said to be controversial, due to societal debates on their potential or supposed impacts on health or the environment.
In France, the Group benefits from a base of common commitments for its private-label food products which aims at banning or reducing the use of authorised but controversial additives, ingredients or other substances. This base encompasses today 81 substances that the Group has already banned, or wishes to, from its product ranges. These commitments will evolve in response to scientific data, societal expectations and also market developments.
For many years, the Group’s policy has been to limit as much as possible the presence of additives in its private-label products. When, for technological or health reasons, it is not possible to avoid additives, the quantity must be kept to a minimum for the desired effect.
Since 2019, titanium dioxide is no longer used in the Group’s private-label food products, well before its legal ban.
BHA and BHT are synthetic antioxidants used as food preservatives. These substances are considered to be harmful to human health as well as presenting risks of cancer and hormonal disruption. These two preservatives were banned from private-label products and, since 2019, no product contains these additives.
Since 2019, there is no glucose-fructose syrup in the private-label food products.
The Group does not allow ionised ingredients in its private-label food products.
From 1997, the Group committed to ensuring that its private-label products marketed by its banners in France (Casino, Monoprix, Franprix) are free from Genetically Modified Organisms.
DEVELOPING RANGES OF SPECIFIC PRODUCTS
Casino Group offers multiple product ranges to meet the specific nutritional needs of some of its consumers.
for the nutritional needs of babies and children
DEVELOPING ORGANIC PRODUCTS
Every banner deploys a wide range of certified organic products through the following private labels: Franprix Bio, Casino Bio, Monoprix Bio and Monoprix Bio Origines as well as all the organic products on sale in the Naturalia stores.
In 2020, Casino Group has more than 2200 private-label organic products in France.
SUPPORTING THE TRANSITION TOWARDS A MORE PLANT-BASEDDIET
The Group’s banners offer a range of private-label and national leguminous products. They also include concepts for dried vegetables, legumes, cereals as well as a wide range of fruits and vegetables in bulk.
In order to offer alternatives to meat to their customers, the banners have developed specific product ranges that provide a source of plant-based proteins.
Moreover, Casino Group offers, within its food banners, a wide range of national brand products derived from vegetal proteins.
BETTER CONSUMER INFORMATION
Casino Group ensures that its customers have clear, reliable and robust information on the nutritional quality of the private-label products it markets. Thus, for many years, the Group has displayed nutritional information on its products. It makes this information available on its mobile apps such as Casino Max, Bibi de Franprix or Monoprix and Moi.
In 2020, the Casino Brand made a commitment to display the Nutri-Score on all its products by 2021.
By the end of 2020, more than 1200 Casino brand products and more than 200 Franprix products had the Nutri-Score displayed on their packaging.
Casino is also the first retailer to use allergobox.com, the web platform dedicated to allergic or food-intolerant people.
More than 4600 Casino food products are listed in the database so that consumers can find out if these products are compatible with their dietary restrictions.
Between 2017 and 2020, Franprix undertook ambitious work on its private-label products in order to simplify the recipes and limit additives to those strictly necessary.
The SIGA score, a system for rating the degree of food processing, developed by a French start-up, has been used to quantify the improvements achieved by the reworking of existing recipes. The information on the degree of processing is available for multiple private-label products but also for national brands on the banner’s e-commerce website.